what to say when asking people to like your facebook page
It'due south harder now than always to be institute on Facebook, to increase organic post accomplish and crucially, to get Facebook page likes.
Facebook's algorithm has changed in recent years, favouring posts from friends over business page content (similar yours).
The social network has been such a powerful ally of businesses for so long, that this change has had a huge touch on, especially on those who've recently come up to the party, or didn't take full advantage of the network before these changes.
Today, I'thou going to requite you a ton of tactics that reply the question: 'How can you get more Facebook page likes?'
Why Should You Trust U.s.a.?
Information technology'd be easy for anyone to go around different blogs, circular-upwardly the top tips to increase Facebook page likes, and regurgitate them in an article similar this…
…merely here'southward the thing, we're Facebook specialists. As an agency we avowal some superlative talent in the world of Facebook marketing (just enquire whatsoever of our clients!).
Our web log is the ultimate proof, we merely started sharing our valuable marketing insights with the world in January 2018, and planned to prime Facebook as a fundamental tool to distribute this data. In the first half-dozen months of running this blog, we went from 0 Facebook page likes to more l,000 on the Einstein Marketer Facebook Business Page.
So, if there's somebody worth trusting, it'southward probably us.
The following tactics I'm well-nigh to share, are tips we use every day. This is not another post from a 'marketing ninja' who has never managed, created, or marketed a Facebook concern page or campaign.
If yous're struggling for Facebook page likes, favourite this folio. Y'all'll want to render, trust me.
Before We Start
This web log is entitled, 'How to Get 1000'due south of Facebook Page Likes For Free' simply, before I get into all the super-absurd costless strategies, I want to go something off my chest:
Facebook ads volition practice seriously cool things for your numbers.
This is Non a weak sales pitch for your marketing, (we've already got a full portfolio of clients) information technology's a rock-common cold fact.
When I talk to businesses who exercise non run ads on the world's biggest social network, they always come up dorsum with one of these excuses:
- I don't know how to practise it
- I don't have time to manage them
- I don't have the upkeep
To which, I always respond, do y'all care almost your business concern?
Facebook ads don't take long to larn, especially with all the awesome costless content that'south out there (and with all the FREE information on the Einstein Marketer Studio).
If your business is in a specific niche, they're even easier to get the hang of, and setting up ads only takes five-10 minutes!
And, as for those people who come dorsum with 'the budget' excuse, just look at it like this, is investing £5 per day really going to cripple yous?
I hateful, how much exercise you spend on your morning coffee? On a glass of wine in the evening? How much practice you spend on a gym membership? Telephone apps? Digital tools that you barely utilise?
If yous're willing to invest in yourself on these non-essential items, why aren't yous prepared to invest in an essential item for your business?
Free Facebook Page Likes Tactics
Yes, we run Facebook ads (detect how nosotros build winning ad creatives and copy), but we don't rely (purely) on them for results. Our stats would non be virtually every bit sweet if we didn't implement the following free tactics.
So strap yourself in, considering you're simply about to discover how you can become more Facebook page likes for complimentary.
How to Go Facebook Folio Likes: The Basics
You can't build a house without solid foundations. Facebook business pages are exactly the aforementioned.
If you want more Facebook folio likes, you need to offset by getting the basics right. This will exist the deviation between converting page visits into page likes.
Delight make certain that you lot've completed the following earlier moving on.
DO Non Condone ANY OF THESE STEPS
Complete the Profile!
This step is oftentimes disregarded or viewed as not-essential. Don't autumn into this trap! The more open, honest and transparent you are, the more Facebook page likes you're likely to get.
Many page visitors will go straight to your 'Most' section, making it a great place to share contact information, your mission, and your business' 'category'. Please, make certain that these are filled out.
Your 'About' description is a dandy mode to capture new Facebook page likes from interested visitors, brand sure it's primed.
Compelling and Representative Cover and Profile Photos
I'chiliad sick of seeing Facebook Business Page photos that practice not fit the required dimensions and are pixelated or stretched.
Facebook's embrace photo dimensions are 851 ten 315 pixels for desktop, and 640 x 360 for mobile. If your photos are smaller than these dimensions, they will be stretched. Don't let this happen. Information technology looks amateur and will brand page visitors bounciness earlier they've even got to your content.
BTW : Detect the sizes of every type of image on social media in our Social Media Image Sizes guide.
Side by side, brand sure your images represent who you are and why your business exists. Give visitors a reason to care. Do not utilise the images to show what you lot practise, show them why you do information technology!
Images immediately catch the center, this is the perfect identify to start telling your brand story. Even a photo of you (or your staff) enjoying their work, tells a thousand stories.
Ask!
It sounds unproblematic, just loads of people don't do it! Believe in your business organization, that ways asking friends, family and other contacts to like your Facebook business page.
Invite your friends to back up y'all!
If you accept a marketing listing, send out an electronic mail asking for support. Offer them value in return, what kind of content will you share? How will they benefit? What exercise they stand to gain?
Physical Promotion
If yous accept a physical storefront or even meet clients face-to-confront, make certain there is some mention of your Facebook business folio, and a call-to-action for them to like it.
A simple prompt can brand a big difference in the long run. And brand sure your Facebook URL is on all your business organization cards.
For a local business like a restaurant, pilus salon, or store, Facebook page likes tin can be the difference betwixt repeat business and no futurity business organisation. Capture the attention and commitment of your customers when you have information technology with physical materials like:
- Business Cards
- Receipts
- Menus
- Cost Lists
- Branded signage
- Physical telephone call-to-action materials
Target Audience Research
Whatever you have-away from this article and all the same you programme to get more than Facebook page likes, brand sure research makes it in at that place.
The best way to grow an engaged and loyal audience is to provide them with quality, targeted content. Earlier doing this, you must inquiry.
For your Facebook audience, I recommend a two pronged arroyo:
#1: Create a customer avatar
Put one person at the heart of everything you do, create an avatar. This volition give yous the ammunition to satisfy their wants, make full their information gaps and solve their pain points. And when y'all do that, your page will abound exponentially.
#2: Competitor research
When you start-up your Facebook page, brand sure yous've researched businesses in the same industry as you. It doesn't matter if their audience is 5,000,000 and yours is just 5. The data you can learn is invaluable.
I advise skimming over their content to find the posts with the most likes. Analyse why these posts are then successful; are they regular? Practise they all comprehend a certain topic? Do they create chat? Figure out the recipe, mix information technology in with your customer avatar, and you'll be geared upwardly to appoint properly with your audition.
Plugins
Anybody with a website must add Social Media Plugins to their pages.
Traffic doesn't take to be driven from Facebook to landing pages, it can be driven the other way likewise. That means driving qualified traffic from your website to your social media profiles, and so they can like your Facebook folio and stay upward to date with your business.
You should try social media plugins that offer the following options:
- Social media links (on every page)
- Social media image share capability
- Social media post share capability
- Click-to-tweet functionality
- Page like/follow functionality
Social media plugins provide a fast way for visitors to share and like content – increasing your reach and therefore, your opportunity to capture more Facebook page likes.
If you're using WordPress, at that place are a ton of FREE options in the plugin's carte du jour. We employ Social Warfare and Monarch for social share buttons and counters.
Facebook Page Likes: The Tactics
Quality Content
Before we get into all the tips and tricks of tactical Facebook growth, I really demand to hammer something home: information technology is absolutely crucial that everything you post has value.
Merely because you've got a cute cat, that doesn't hateful yous should mail service photos of it. Creating posts like this will concenter users, but they're the wrong kind, basically acting as dead numbers.
Use your inquiry to create a depository financial institution of ideas, or completed content to share with your audience (or apply this content marketing ideas guide!).
Make sure that your content is industry relevant and that it fits into at to the lowest degree one of these 3 E's:
- Educational – teach your audience something
- Entertaining – assistance your audience escape
- Emotional – make your audition experience something
You also should try to offer diversity, which means publishing written, visual and video posts. A cracking way to do this is by repurposing your content.
Everyone has their favourite medium, don't miss out on your audience! (I'll explain how to hitting big numbers using this tactic a little later)
Interaction (and Supercharged Interaction)
If your target audience don't know who yous are or where to find you, it's time you lot went out into the large wide Facebook world and constitute them.
That means going to 'congregation spots'. These are places that your target audition hang out in big numbers. Quite oftentimes, these are large competitors or pages/groups that share similar interests to your client avatar.
When yous've found a few, have some time to write valuable and insightful comments on their posts under your concern page profile. This means that everywhere that post goes, your comment will get too!
Y'all can do that past clicking on this button:
Comments that are valuable, interesting and share the beliefs of your target audience guarantee to be clicked on and generate Facebook page likes.
Contests
This is a usually used tactic guaranteed to get Facebook page likes, provided information technology'due south a prerequisite of the contest.
Past offering free products, or special discounts in a competition, you are finer segmenting an audience who take an active interest in your products.In other words, the people who enter your competition are your target audience.
Just brand sure yous tell them that they have to like your Facebook business page in order to win!
And never create a contest that has no winner. Alive upward to your word! You'll lose followers if you act dishonestly.
When your contest is over, offering everybody who didn't win a runner-upward prize – this might be a discount on your services or products. And it'due south a not bad fashion to bear witness your new followers the value of liking your Facebook folio.
Organic Reach Mistakes
This is a topic I could talk all day most (I'll try to keep this section reasonable though).
As many of you already know, Facebook have reduced the organic reach of business pages and there are a few things that loads of businesses are doing wrong to combat this:
#one: Posting loads!
Many businesses think that by posting more content, they'll reach more people. That'south kind of true, but it comes at a price.
Afterward the get-go three posts (per 24-hour interval), Facebook begins to penalise your organic reach until information technology'south basically non-existent. This means, that some of that super-valuable, time-consuming content y'all've created is going to be seen past nobody!
Don't publish more than 3 posts per 24-hour interval.
Y'all'll likewise lose Facebook page likes if you spam your followers newsfeeds.
#2: Request
When the changes beginning came in, we found this one out the difficult mode.
If yous ask users to comment, share or like your post, your reach volition be penalised, e.g. Delight SHARE THIS Mail service.
It might be OK for regular profiles, but it'southward not OK for Facebook pages, so don't practice it!
Be clever with your copy, specially when running contests if you lot want more Facebook page likes.
#3: Clickbait
If you share links on your page and the Facebook users who click on them don't enjoy the content, Facebook volition reduce your reach.
It'southward nifty getting tons of clicks and traffic, but by using clickbait headlines or imagery, you volition be penalised and you lot'll damage your reputation.
Facebook measures the quality of a link (in the most part), past a users post-click experience – AKA how they behave after they click on your link – this includes things like time on page, bounciness rate, get out rate…
If your linked content is valuable, makes a promise and keeps it, and aims at a specific target audience, y'all will not have to worry about these stats, and you'll gain more Facebook folio likes as a result.
Organic Reach Growth
Facebook's algorithm will evidence your post to tons of people if it'southward viewed as valuable to their users. In this case, value is measured by appointment.
This means creating posts that are liked, shared and commented on. But, as nosotros both know, this isn't as easy as it sounds.
BTW: Check out my post, 5 Steps to the Nearly Shareable Content On The Net
Every bit a dominion of thumb, news gains lots of shares because people always desire to be the first to tell their friends. If in that location's something new in your manufacture, create content and mail information technology ASAP.
If you lot're lucky enough to receive a comment, meet it as an opportunity. Remember, the more than comments your postal service receives, the more than value Facebook gives it and the more people they'll show information technology to.
When somebody writes a annotate, answer to information technology! Try to create a conversation from it.
This might not be easy, but even one extra comment can brand a departure. Apply open-concluded questions to draw responses.
If you have any shut followers or friends, ask them to annotate on your post to requite it an organic boost.
Cross-Promote
If you're serious nigh social media, you'll have more than 1 channel, eastward.g. Twitter, Instagram, LinkedIn, Pinterest, Tumblr, YouTube, Google+.
Some of these other channels might have grown a lot quicker than your Facebook page. And then, why not use them to get more Facebook page likes?
I'd suggest promoting posts that yous've placed on Facebook, via these other channels. E.thou. if you've created a 2 minute video, post the full clip on Facebook, but only fifteen seconds on all the other channels. You lot can practise the same with written posts and images. As long as it provides value, people volition come!
Invitations
If you capture the attention of people who have not liked your page, by the shares, likes, and comments of others, (or only if Facebook reaches new people)…
…yous can invite them to like your Facebook folio!
To do this, you need to click on your latest posts likes, just here:
This volition bring up a list of all the people who accept liked your mail service. On the correct-hand side of this list y'all'll notice a push that says either, 'Liked', 'Invite' or 'Invited'.
Become through every post you've always created and INVITE EVERYONE to like your folio.
A person who has liked your content will be interested in liking your page. Don't miss this opportunity!
A simple tactic that can assist with this is to run a low-budget 'Engagement' Facebook advertizing campaign and inviting everyone who engages with the ad to like your page.
If your posts take loftier date rates, use a Google Chrome Extension to automatically invite everyone to like your page.
Don't Simply Promote
I've probably used the give-and-take 'value' about a thousand times in this article and now I'm going to utilise it over again.
Why would anybody do something for you, when y'all oasis't done annihilation for them? Why should they assistance, when y'all haven't helped? Why should they spend their time on y'all, when you've spent none on them?
You aren't going to go more Facebook page likes if y'all're just using the page to sell and promote.
Building an engaged audition ways value. It ways solving problems, entertaining, educating, becoming a resource. If all y'all're doing is blasting out promotions, you're going to fail.
When attempting to build your Facebook folio likes and follows, I'd advise running no more than 1 or 2 promotions a calendar week. I've heard a lot of talk about percentages, eastward.g. the 80/20 rule, 80% content, 20% promotions, simply you'll find it easier to track if you lot're measuring in time, not posts.
Video
Video is ruby-red hot at the moment and Facebook knows information technology.
People dearest to consume content via this medium and it'due south something that you lot cannot miss out on. To assistance me explain, allow'south look at the Einstein Marketer Business organization Folio.
We postal service content every-mean solar day, be information technology written content, links, video or images, and I tin can tell you for a fact that Facebook shows our posts to loads more than people when they're videos.
Our page currently has simply over 50k followers, and every fourth dimension we mail links to external blogs it averages an organic attain of 3,000-8,000. Just, when we post videos it reaches loads more. The near recent video nosotros ran on our page reached xviii,000 people organically. Yep, that's more 2x the size of our average content link post.
Facebook do this because it keeps people on their network longer and has high levels of date.
Images
Images don't attain as many people every bit video, merely they do achieve more people than written posts and content links, besides as receiving college levels of date (which means more folio like invitations after). And so, they're a tactic well worth adopting.
Apply infographics to capture the attention of your audience, especially when you lot're sitting on a slap-up set up of stats. (I employ Statista whenever I want to bear witness a point or reach more people and become more than Facebook Folio Likes).
Only make certain that your images entreatment to your target audition. The all-time style to do this is to revert dorsum to your research! And don't stop researching.
Pivot Posts
The commencement thing somebody will see when they gyre down your page is your top post. Then, it goes without saying that you should pin your most engaging and valuable piece at the top of your page.
You can do that past clicking here:
Try not to leave the same post pinned to the top of your Facebook page for too long. Keep things fresh to concenter more page likes.
Tell Stories
Zero draws people to your page like a proficient story.
Creating a story around your brand isn't the aforementioned as writing an award-winning novel. Y'all can grab attention simply past telling people what's going on in the business on a day-to-twenty-four hour period basis. This tin can be as straightforward equally setting goals and keeping followers upwards-to-date with how you're doing.
Whatsoever you decide to create stories about, make sure it relates to your audience and humanises your brand, this volition make visitors experience a lot more connected.
I'd suggest breaking stories into small chunks and distributing them on a regular basis. This technique should go along visitors returning to your page, and hopefully, bring more people with them.
Don't worry if your story reach begins slowly, keep doing the right things and it'll piece of work somewhen.
Video is probably the best format for this type of post, purely because it reaches more people, but blog posts can piece of work besides.
Insights
Facebook offer every business page a really absurd picayune tool called Facebook Insights.
This can be establish on the left hand side of your Facebook folio:
I recommend checking this (at least) once per calendar week.
Insights gives business page admins a agglomeration of sugariness metrics, that you lot must be measuring, analysing and learning from.
Because this postal service is all well-nigh Facebook page likes, I'd recommend going straight to the 'Likes' choice on in the carte.
At the bottom of this page, y'all'll find a graph entitled ' Where Your Folio Likes Happened '. This chart offers loads of pointers to areas that need attention and improvement. For example, if your page likes from 'Your Page' are low, you know that it needs optimising.
It'south likewise worth keeping a close eye on the ' Attain ' and ' Posts ' sections of the menu.
Reach is a great measurement of success.
If yous're continually reaching more people (month to calendar month) then you're definitely going in the right direction. If information technology's not, you demand to go back to basics, and sort out your inquiry and post value.
The 'Posts' section of Insights, breaks downwardly the engagement and reach of every mail service on your folio. From here, you lot can analyse your success and failures and acquire for future posts.
Don't Be Downhearted
Last just not to the lowest degree, don't requite up!
It's tough to start out, merely you'll find that most of your contest will merely give up considering they're downhearted.
Don't worry if the only Facebook page likes you receive (to start with) are from your mum, partner and dog. Everybody has to start somewhere.
You must be patient and persevere. Rome wasn't congenital in a twenty-four hour period.
Just call back that all those businesses who've built big audiences have done it over a long period and those Facebook folio likes have compounded over fourth dimension.
It might take you lot a month to get 100 Facebook page likes, merely when you've got a solid base and more than social proof (by having lots of folio likes) people will like your page, just considering lots of other people take. This means that those 100 likes that took i calendar month, might come up every solar day or ameliorate still, every few hours.
Focus on doing the right things and keep going. It'll pay off.
Conclusion
Source: https://www.einsteinmarketer.com/facebook-page-likes/
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